Six disciplines, one accountable team
Strategy is sharper when the people shaping the message, creating the work, running the channels, and measuring the response share one brief. PCG keeps all six disciplines in house, so decisions happen faster and every output serves the same objective.One in-house team carries the strategy from first concept through publishing and final cut, keeping the message consistent across words, images, channels, and measurement. The disciplines are public relations, crisis communications, content and social media, video production, photography, and public opinion research.
Who we work with
Governments, corporations, nonprofits, organizations, and individuals facing consequential public moments. The government practice is the deepest: we run one city’s communications outright and work inside other cities’ teams where they need reach they do not have in house.That work is documented rather than described. The case studies carry the dates, the sources and the measurement periods, and the published research carries the sample, the frame and the error band beside every number.
Leadership
Founder & CEO
Evan Ross
Evan founded PCG to give leaders direct, senior-level communications counsel for consequential public moments. He advises governments, corporations, nonprofits, organizations, and individuals on message strategy, crisis response, media, and reputation, with deep fluency in South Florida civic life, public meetings, and Florida’s Sunshine Law.
Where we work
We are based in Aventura, Florida, and most of our work is in South Florida. That is a statement about where our relationships are, not a limit on where we take an assignment: the reporters, the public meetings and the civic networks we know best are in Miami-Dade and Broward.We field research in English, Spanish, Haitian Creole, and French.
Common questions
Who leads Public Communicators Group?
Evan Ross is the firm’s founder and CEO. He advises governments, corporations, nonprofits, organizations, and individuals on message strategy, crisis response, media, and reputation.
When was PCG founded?
2011.
Where is PCG based?
Aventura, Florida. Most of our work is in South Florida, principally Miami-Dade and Broward counties.
Does PCG only work with governments?
No. The government practice is the deepest and the most documented, but we also work with corporations, nonprofits, associations, and individuals.