One team from concept to cut
The brief does not get handed off, so it does not get diluted. The people shaping the message, shooting the footage, cutting it, and publishing it work to the same objective. That is why a change of direction on the day of a shoot costs hours rather than a new statement of work.It also means the edit is made by someone who knows what the piece is for, not only what was on the shot list.
Work that has been judged
We are a two-time Gold Viddy Award winner. Awards are not the point of the work, but they are an outside read on it, which is worth something when the alternative is asking a client to take our word for the quality.The Viddy Awards judge video craft rather than campaign results, so treat it as a read on the making, not on whether the work moved anything.
Built for the channel it will live on
A film that works in a commission chamber and a clip that works on a phone are different edits. We cut for the destination rather than producing one master and trimming it down afterward.Rebuilding the City of Aventura’s channels around video took city video views from 72,706 to 1,762,492, and Instagram video now accounts for 81% of all city video. The detail is in the Aventura social media transformation case study.
Common questions
Is your video team in house or subcontracted?
In house. The same team carries a project from concept through final cut, which is why a change of direction during a shoot does not require a new scope of work.