For years, Aventura kept a social presence that was maintained, not watched. Feeds stayed current. They did not move people. On October 21, 2021, the City of Aventura put PCG in charge of its entire Communications Department, and PCG rebuilt the city’s voice around a simple conviction: the City of Excellence should be seen. Nearly five years of data now show what happened.
The Instagram engine
Instagram was the deliberate bet. It went video-first and became the channel that carries the city.
Instagram video views · Oct 2021–Jul 2026
41× the 31,024 views in the four-plus years before it. Instagram went video-first and became the city’s engine.
The whole picture
Instagram set the pace. Here is the whole account behind it. Each measure compares the PCG era with the window of equal length before October 21, 2021.
PCG era before, on the same bar
More video views since October 2021 than in all of the city’s prior social history combined.
Total followers across every city social account, including channels not charted below. The first 19,200 took more than twelve years to build. PCG added 17,600 in under five, about 310 new followers a month, more than double the prior pace.
Total impressions on city content.
Reactions, comments, shares, saves, and clicks on city content.
Posts published. Twice the output, three to four times the response.
Where the growth happened
Follower growth on the three platforms the strategy invested in, before PCG and since, on one shared scale.
6,320 → 19,001 followers, tripled.
4,489 → 7,655 followers. Video views 26,023 → 292,917. 3.42M impressions. More engagements than any other platform.
405 → 1,696 followers. 89K impressions. A professional presence built where there was none.
The investment went where it compounds: Instagram, Facebook, and video.
The real test
Since PCG took over Aventura’s communications, we have gone from simply existing to thriving. The best test isn’t the incredible metrics they can show us, but the way people stop me in the city and talk to me about what they saw on our social media.
Howard WeinbergMayor · City of AventuraVoices across Aventura
In the time that PCG has led Aventura’s communications department, we’ve seen massive increases in attendance at our city events and a tremendous uptick in the excitement around them.
Rachel S. FriedlandCommissioner · City of AventuraInfrastructure isn’t what gets people excited, but it is critical to the quality of life in every city. The videos and educational materials PCG creates to keep our community informed have generated genuine excitement around projects that would normally prompt a barrage of complaints. They make roads, pipes, and heavy machinery something to celebrate in Aventura.
Bryan PeguesCity Manager · City of AventuraI’ve spent my career in communications and media. My current venture is social media-focused. What PCG has done for Aventura has transformed the way our residents receive and understand information. They know how to grab attention and keep it. And they know how to deliver a message with impact.
Amit BloomCommissioner · City of Aventura