Public relations, crisis communications, content and video production, and public opinion research, from one in-house team. Public Communicators Group works with governments, corporations, nonprofits, and individuals facing consequential public moments, on a standing retainer or on the morning something breaks.
Governments. Corporations. Nonprofits. Organizations. Individuals. PCG helps each of them make the complex clear, reach the people who matter, and communicate with confidence when the stakes are high.
Strategy is sharper when the people shaping the message, creating the work, running the channels, and measuring the response share one brief. PCG keeps all six disciplines in-house so decisions happen faster and every output serves the same objective.
We hold strong, trusted relationships with the journalists who cover our clients, built on integrity and a shared stake in good journalism. We don’t spin them, and we don’t burn them.
We craft the message, and we tell the truth. A reporter who can count on what we say is worth more to our clients than any single headline. A press that does its job well makes the public square we all work in stronger.
The practiceMessage strategy, media relations, public affairs, and reputation counsel that make complex issues clear, credible, and relevant to the people who need to understand them.
Selected engagements where strategy, creative, and evidence had to work together under real-world pressure.
City of Pembroke Pines Public Opinion Research
PCG ran a scientific, district-level survey for Pembroke Pines, weighted it to the city’s electorate, then went back two weeks later to pressure-test a proposed $80 million bond. The Commission had the numbers before the vote.
City of Aventura Innovation
PCG launched Florida’s first two-way city texting program, so residents don’t just receive alerts, they can text the city and reach a real person.
City of Aventura Content & Social Media
PCG took over Aventura’s entire communications department and rebuilt it around video. The city has since logged 1.76 million video views, 24 times its entire prior history.
Coverage ·
City of North Miami Beach Crisis Communications
When North Miami Beach’s deputy city manager was arrested, PCG was on scene within fifteen minutes, preparing every statement, holding the city to a single spokesperson, and keeping the institution clearly separate from the individual.
City of North Miami Beach Crisis Communications
A reporter arrived believing the city was holding up the permits keeping residents from their homes. Within hours, PCG answered with the building’s complete permit record, and the story turned.
PCG’s in-house photo and video team documents the people, places, and moments that turn strategy into something audiences can see, feel, and remember.
Every frame here is ours.
Photographed on assignment by PCG’s in-house team. Never stock.
Good decisions begin with an honest read of the people you need to reach. PCG designs representative, multilingual research and turns the findings into clear choices for leaders.
Representative samples that reflect the audience you need to understand, not only the easiest people to reach.
Multilingual research designed for the communities and markets our clients serve.
Decision-ready timelines for budgets, votes, launches, and fast-moving issues.
Plain-language findings: what the data says, what it does not, and what to do next.
Founded in 2011, PCG is led by practitioners who understand government, media, boardrooms, public meetings, and the pressure of getting the message right.
One in-house team carries the strategy from first concept through publishing and final cut, keeping the message consistent across words, images, channels, and measurement.
Tell us what is at stake, who needs to move, and when the next decision lands. We’ll tell you what the moment requires.
